Advanced E-Marketing

Course Overview

The advanced E-marketing coursewill provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

Course Objective

Dramatically increase lead generation through internet marketing and ultimately increase your business profits.

Who Should Attend??

Ideal for those who want tolearnabout the bestdigital marketing tools available &develop adigital strategy.

Course Outline

Search Engine Optimisation (SEO)
Search marketing & Pay Per Click (PPC)
Types of online advertising
E-mail marketing
Automated & Behavioural marketing (based on goals & triggers)
Viral marketing
Blogging & Online PR
Affiliate marketing
Social media marketing
Website conversion optimisation
Lead generation & Data Capture
Digital metrics & analytics
Regulation and codes of practice

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation