MB205
Creating Value for The Business
انشاء القيمة للأعمال التجارية
LanguageLanguage: English

Course Overview

to generate best solutions to strategic challenges, and create sustainable competitive advantage for the future deepen your organisation’s skill set in business strategy, and understand the drivers behind competitive advantage , also to address your specific organisational strategic challenges and create sources of long-term benefit.

Course Objective

  • Implement a new range of strategy tools and frameworks and have a real impact back at work

  • Hone your analytical skills so you can prosper in a rapidly changing world

  • Identify the key capabilities and skills needed to deliver strategic objectives

  • Bring a current issue from your organisation to the programme. Using our cutting edge insights and the experience of the group, you devise a plan to tackle it on your return to work

  • Exploit our diverse learning environment to broaden your understanding of different strategic approaches for today's globally competitive marketplace.

Who Should Attend??

  • leaders of dynamic companies

  • general managers

  • members of strategy teams

  • senior functional managers

  • strategists from emerging and fast-growing economies.

Course Outline

  • Defining Branding
  • What Are You All About?
  • Creating a Mission
  • Creating a Vision of the Future
  • Stratigic Planning
  • Positioning Your Brand
  • Developing Your Style
  • Performing a SWOT Analysis
  • Creating the entrepreneurial team
  • Business concept revisited

Training Methodology

  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation