Methods of Preparing Effective Marketing Programs & Plan

Course Overview

This course guarantees you a hands‐on opportunity to learn about a critical marketing management activity. You will have the chance to conceive of a research project for a real client, design the study, execute it, and report on the findings in a professional manner that will make you proud of your efforts.

Course Objective

Marketing research is an applied management discipline that is critical to understanding markets and customers in order to make better marketing decisions. The key objective of this course is to provide a learning environment for acquiring the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions.

Who Should Attend??

Methods of preparing effective marketing programs and plan

Course Outline

INTRODUCTION TO MARKETING RESEARCH.
THE ROLE OF MARKETING RESEARCH
THE MARKETING RESEARCH PROCESS
STAGES IN THE PROCESS
THE HUMAN SIDE OF MARKETING RESEARCH
PROBLEM DEFINITION: JUMP-STARTING THE RESEARCH PROPOSAL
ATTITUDE MEASUREMENT

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation