Language: EN / AR
Course Overview
Strategic thinking is essential for navigating the complexities of today’s business environment. This course equips senior professionals with the tools to develop and align business strategies, analyze internal and external environments, and plan for effective execution. Using real-world business scenarios, participants will learn to design robust strategic plans that drive long-term performance and competitive advantage.
Course Objective
By the end of this course, participants will be able to:
- Analyze internal and external factors to formulate strategic insights.
- Create aligned vision, mission, and strategic objectives for their business units.
- Design and evaluate strategic options using scenario planning and SWOT tools.
- Translate strategic goals into performance metrics using methods like Balanced Scorecard.
- Plan for effective strategy execution and measure progress against strategic goals.
Who Should Attend??
- Senior Executives
- Strategy Managers
- Business Planners
- Department Heads and Policy Advisors
Course Outline
Module 1: Understanding Strategy
- Components of a strategic plan
- Three strategic approach types
- The five tasks in strategic management
Module 2: Statement of Purpose
- Defining a clear strategic intent
- Role and development of a Statement of Purpose
Module 3: Market and Environmental Analysis
- PESTLE framework and Five Forces model
- SWOT analysis for opportunity identification
Module 4: Vision, Mission, and Values Alignment
- Organizational alignment and cultural fit
- Process and system realignment
Module 5: Setting Strategic Objectives
- Defining KPIs and timeframes
- Creating measurable outcome indicators
Module 6: Crafting Strategic Themes
- Developing themes from vision and goals
- Market positioning and delivery pathways
Module 7: Scenario Planning and Strategic Thinking
- Evaluating strategic options
- Creative and analytical thinking balance
Module 8: Exploring Blue Ocean Strategy
- Framework overview and applications
- Identifying untapped market space
Module 9: Defining the Value Proposition
- Differentiation strategies
- Communicating unique value to stakeholders
Module 10: Strategic Performance Management
- Using DuPont and tree analysis
- Performance goal quantification
Module 11: Planning for Execution
- Sequencing and linking strategy to budgeting
- Managing strategic initiatives
Module 12: Implementing with the Balanced Scorecard
- Strategy mapping and scorecard design
- Executive review and tracking progress
Training Methodology
The course combines various teaching methods, including instructor-led presentations, group discussions, case study analyses, and assessments through quizzes and a final exam to engage participants and ensure they understand and retain the material.