Management >> Marketing Sales

Advanced E-Marketing

MS109

Location

Duration

Date

Fee inclusive of VAT

Course Overview

The advanced E-marketing coursewill provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

Course Objective

Dramatically increase lead generation through internet marketing and ultimately increase your business profits.

Who Should Attend?

Ideal for those who want tolearnabout the bestdigital marketing tools available &develop adigital strategy.

Course Outline

  • Search Engine Optimisation (SEO)
  • Search marketing & Pay Per Click (PPC)
  • Types of online advertising
  • E-mail marketing
  • Automated & Behavioural marketing (based on goals & triggers)
  • Viral marketing
  • Blogging & Online PR
  • Affiliate marketing
  • Social media marketing
  • Website conversion optimisation
  • Lead generation & Data Capture
  • Digital metrics & analytics
  • Regulation and codes of practice

Training Methodology

  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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