Management >> Marketing Sales

Marketing Strategies

MS123

Location

Duration

Date

Fee inclusive of VAT

Course Overview

In today’s society, the successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.

Course Objective

At the end of this course the participants will be able to:

  • Understand the psychology of selling
  • Learn practical sales tools and techniques
  • Understand marketing and branding
  • Learn about the internet marketing
  • Learn the success habits of the ‘greats’ in sales
  • Gain knowledge that will help you to meet and exceed targets
  • Understand the customer service impact on sales
  • Maximize their marketing program
  • Avoid marketing mistakes
  • Learn about branding
  • Explore marketing strategies
  • Learn about search engine optimization (SEO)

Who Should Attend?

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Course Outline

Unit 1: The Sales Cycle and Finding New Clients:

  • Understanding the sales cycle
  • Characteristics of successful salespeople
  • Effective networking strategies
  • How to work a room
  • Creating the right impression
  • Developing your elevator speech
  • How to get referrals
  • Swap meetings
  • Clubs and social networking
  • Centers of influence
  • How to approach and sell to top executives

Unit 2: Planning, Qualifying, and The Discovery Process:

  • Strategic planning and setting objectives
  • Qualifying buyers
  • Customer-based selling
  • Dressing for success
  • Easing tension levels
  • Effective questioning techniques
  • The power of listening
  • Developing a winning attitude

Unit 3: The Psychological Factors of Selling:

  • Dealing with different personalities
  • Body language
  • Closing and overcoming objections
  • Neuro-Linguistic Programming
  • Developing the habits of successful salespeople

Unit 4: Advanced Sales Skills:

  • Time and focus management
  • Councilor selling
  • Attitudes, beliefs and outcomes
  • How to present to groups
  • Customer services and the effects on sales
  • Advanced negotiation skills
  • Goal setting
  • Walking with tigers – secrets of the worlds best
  • Action planning

Unit 5: Marketing, Branding, and Internet Technology:

  • Designing a marketing program
  • Understanding the various forms of marketing
  • Brochures, print ads, and newsletters
  • Working with the media
  • Soundbites
  • 4D branding
  • Website development and design
  • Website optimization
  • Marketing on the internet

Training Methodology

  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

Upcoming Courses

Developing Emotionally Intelligent Man

Understanding and raising your Emotional Intelligence is essential to

Read more

Skill Building, Coaching, Forecasting,

Skill building and Leadership skills are significant part of the answ

Read more

Implementing Best Practices in Multi-S

Global competition and increasing demands from customers have pressur

Read more

Strategic Planning & Developing Busine

In today’s world middle and senior level managers are faced wit

Read more

Time Management (Its Effect on Overcom

Most of us have, at one time or another, felt daunted and overwhelmed

Read more

Inventory, Purchasing & Stores Managem

In today's economy, companies must be able to move large quantiti

Read more

Self-Development of Administrative Exc

In this course we will Develop interpersonal and communication skills

Read more

Purchase System: Correspondence, Negot

Define the objectives and functions of materials management (purchasi

Read more