Location

Duration

Date

Fee inclusive of VAT

Course Overview

In today’s society, the successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.

Course Objective

At the end of this course the participants will be able to:

Understand the psychology of selling
Learn practical sales tools and techniques
Understand marketing and branding
Learn about the internet marketing
Learn the success habits of the ‘greats’ in sales
Gain knowledge that will help you to meet and exceed targets
Understand the customer service impact on sales
Maximize their marketing program
Avoid marketing mistakes
Learn about branding
Explore marketing strategies
Learn about search engine optimization (SEO)

Who Should Attend?

Marketing Professionals
Public Relations Practitioners
Marketing Managers
Sales Managers
Brand Managers
Business Owners

Course Outline

Unit 1: The Sales Cycle and Finding New Clients:

Understanding the sales cycle
Characteristics of successful salespeople
Effective networking strategies
How to work a room
Creating the right impression
Developing your elevator speech
How to get referrals
Swap meetings
Clubs and social networking
Centers of influence
How to approach and sell to top executives

Unit 2: Planning, Qualifying, and The Discovery Process:

Strategic planning and setting objectives
Qualifying buyers
Customer-based selling
Dressing for success
Easing tension levels
Effective questioning techniques
The power of listening
Developing a winning attitude

Unit 3: The Psychological Factors of Selling:

Dealing with different personalities
Body language
Closing and overcoming objections
Neuro-Linguistic Programming
Developing the habits of successful salespeople

Unit 4: Advanced Sales Skills:

Time and focus management
Councilor selling
Attitudes, beliefs and outcomes
How to present to groups
Customer services and the effects on sales
Advanced negotiation skills
Goal setting
Walking with tigers – secrets of the worlds best
Action planning

Unit 5: Marketing, Branding, and Internet Technology:

Designing a marketing program
Understanding the various forms of marketing
Brochures, print ads, and newsletters
Working with the media
Soundbites
4D branding
Website development and design
Website optimization
Marketing on the internet

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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