Location

Duration

Date

Fee inclusive of VAT

Course Overview

This is a Professional course provides useful frameworks needed to manage strong brands, create a cohesive corporate identity, and create strategic media communications plans. Discover how to make informed decisions for your branding and media strategies, create communication campaigns and how to confidently pitch these ideas to stakeholders. Learn how to evaluate options for business and contribute to organisational performance.

Course Objective

Building reputation through trust and transparency into the brand
Getting attention for your brand – from product to brand
Understand strategic and financial analysis tools to help the process of decision making and in setting the right goals and objectives
Understand the value of intellectual capital in gaining band equity and competitor advantage
How to deliver a presentation that leaves lasting positive impressions
Developing communications campaigns

Who Should Attend?

Corporate Communications Practitioners and/or Managers
Public Relations Officers and/or Managers
Marketing Officers and/or Managers
Digital and Social Media Specialists
Internal Communications Practitioners
Professionals Wanting to Improve Communications in Their Areas of Responsibility

Course Outline

BRAND AND REPUTATION MANAGEMENT
CREATING EFFECTIVE PR STRATEGIES AND CAMPAIGNS
PRESENTATION AND PITCHING SKILLS
STRATEGIC ANALYSIS
MANAGING MEDIA HANDLING AND PRESS CAMPAIGN

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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