Management / Marketing Sales

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Client Management Strategies for Retention & Growth

MS155

Date

Durations

Location

Fee inclusive of VAT

14-12-2025
5 Days
Jubail
17,250 (SAR)

In today's hyper-competitive business environment, where switching providers is seamless and customer experiences spread instantly, client retention has evolved from a strategic goal to a mission-critical necessity. This course equips senior managers, client-facing professionals, and strategic planners with practical frameworks and psychological insights to understand, influence, and retain clients effectively, ensuring long-term business growth.

By the end of this course, participants will be able to:

  • Articulate the strategic importance of client retention for business success.
  • Apply segmentation and behavioral insights to develop compelling client propositions.
  • Design and deliver consistent, value-driven communication across platforms.
  • Implement tools for continuous improvement in client management practices.
  • Build authoritative and trusted client relationships that drive loyalty.
  • Senior Managers in Marketing, Sales, and Client Services
  • Customer Experience Leaders
  • Strategic Account Managers
  • Internal Consultants focused on client or customer retention

Module 1: The Business Case for Client Retention

  • Economic and reputational impact of loyalty
  • Client loyalty psychology and status quo bias
  • Defining quality and value from the client's perspective

Module 2: Understanding the Client

  • Effective market and account segmentation
  • Building detailed client personas and profiles
  • Introduction to behavioral economics in client behavior

Module 3: The Psychology of Influence

  • Core principles: reciprocity, consistency, social proof
  • Establishing credibility and authority
  • Building rapport and commanding attention

Module 4: Communicating Your Value

  • Overcoming communication barriers
  • Storytelling, emotion, and metaphor in messaging
  • Matching communication to appropriate channels
  • Crafting a social media strategy for retention

Module 5: Managing eRelationships

  • Engaging clients through digital platforms
  • Tools and etiquette for online client dialogue
  • Creating seamless omnichannel experiences

Module 6: Creating Bespoke Propositions

  • Techniques for value-based customization
  • Aligning client needs with tailored offers
  • Leveraging client personality insights

Module 7: Building Internal Alignment

  • Creating a common voice across the organization
  • Aligning teams around the client-centric vision
  • Internal communication for client-focused culture

Module 8: Tools for Continuous Improvement

  • Lean principles and service improvement tools
  • Client feedback mechanisms and action loops
  • Problem-solving frameworks for service failures

Module 9: Innovation in Client Strategy

  • Encouraging creative thinking in client engagement
  • Benchmarking and best practices in retention
  • Future trends in client management

Module 10: Action Planning and Execution

  • Building practical implementation roadmaps
  • Recapping segmentation and proposition building
  • Personal action plans and first-step commitments

The course combines various teaching methods, including instructor-led presentations, group discussions, case study analyses, and assessments through quizzes and a final exam to engage participants and ensure they understand and retain the material.

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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