Business and Content Writing Skills

MO208

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Did you know that an estimated 30% of all business emails are aimed at clarifying miscommunication generated from the other 70%? As more and more organizations come to this realization, business writing skills training has become a staple for capability development initiatives.

This course provides a complete knowledge to business writing skills as they relate to the drafting of emails, memos and business letters. During this course, we will describe and apply structuring and business writing techniques designed to cater for the modern business environment. Above all, we will emphasize the use of simple, clear and positive language in addressing day to day business affairs.

By the end of the course, participants will be able to:

Apply the fundamental pillars of business writing for achieving better results
Practice basic techniques for writing effective emails, letters and memos
Demonstrateprofessionalism by writing in a clear, specific and positive manner
Deliver solid conclusions through organized structure and flow
Use practical and modern methods for powerful business writing

All individuals operating in a business setting with a need to express themselves effectively in writing.

Introduction to business writing

Definitions of business writing
Setting emails, letters and memos in context
6 tips for writing effectively
Recognizing thehallmarks of effective writers
Applying modern day business writing techniques

Characteristics of business writing

Writing considerations
Guidelines for sentences
7 traits of organized writing
Setting a purpose
Investigating the audience
Organizing content to match your audience
Using clear, specific and positive writing
Developing your business writing style
Using visual aids powerfully
Complementing writing with tables and charts

Writing strategy

Organizing thoughts
Pyramid structuring
Developing a compelling storyboard
3 parts to a message
Achieving flow through effective transitioning
Applying pyramid structuring to your writing
Making the most of your facts
- Deductive reasoning
- Abductive reasoning
Building a compelling introduction

Big tips on writing

Applying George Orwell’s 5 rules for effective writing
Promoting clarity in writing
Avoiding miscommunication
Managing and delivering expectations
Responding to different email scenarios
Understanding different reader personalities

Using powerful language

Writing considerations
Using visual aids
7 tips for writing effectively
Using power words to influence your audience
Presentations: less is more
Using visual aids effectively
Managing a checklist for your writing
Going the last inch
How to be a successful business writer

This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments and videos.

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy