Strategic Internal Communication Skills

MC224

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This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organization's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organization's strategy. Effective internal communication has benefits for both the organization and employees.

Align all employees with the corporate strategy and plan
Increase staff trust, openness, and engagement
Help motivate staff to ‘go the extra mile’ in creativity and commitment
Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
Increase customer satisfaction through more open, aligned and informed staff
Measure the impact of more effective internal communication

Senior Managers responsible for overseeing vital parts of the strategic plan
Corporate Strategy Specialists
Managers and Supervisors responsible for delivering part of the strategic plan
Team Leaders who must manage both people and projects
Corporate Communication and HR Specialists

THE ESSENTIAL ELEMENTS OF A STRATEGY AND STRATEGIC PLAN

Understanding the Strategic Journey
Developing the “Strategy Roadmap” and Communication Plan
Assessing the need for Internal Communications
Understanding and Developing the Strategic Pillars of Communication
Avoiding Internal Communication Pitfalls

INTERNAL COMMUNICATION OPTIONS AND TECHNOLOGIES

Building Solid Communication Channels Up, Down and Across the Organization
Developing a Strategic Purpose
Defining the Tools and Framework for Internal Communications
Setting Clear Goals and KPIs
Leading and Communicating Across a Diverse Workforce

COMMUNICATING IN A VIRTUAL ENVIRONMENT

Using Multiple Forms of Media for Distance Communications
Using Virtual Organization Tools for Calendar, Time and Media Management
Communicating across Multi-geographical Dispersed Resources
Online Virtual Coaching Performance
Conducting Virtual Meetings Effectively

COMMUNICATING INDICATORS OF CHANGE

The Dynamics of Change –Psychological and Physical Cycle
Dealing with the Psychological Impact of Change
How to Motivate and Inspire Performance
Communicating the Strategic Changes in a Positive Manner
Communicating the “Burning Platform” Message of Change

CONVINCING OTHERS OF THE VALUE OF YOUR PLANS

“Selling” Your Internal Communication Plan and Programme to Top Management
Styles of Communication and How and When to Employ Them with Effect
Managing Self and Learn to Choose Positive Behaviors
Measuring the Impact of Your Internal Communications
Planning an Action and Setting-up a Strategic Communication Plan

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy