Integrated Public Relations and Strategic Communication Excellence

MR119

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Demonstrate the key Characteristics of Governmental and not- for – Profits organizations
Understand why public relations is big business
Understand PR fundamentals
Understand how to preparing the PR plan
Determine PR Delivery Options
Media Relations Recognize the communication importance
Understand the communication process model
Identify barriers to effective communication
Recognize and assess his own communication style
Understand of how his behavior impacts others and the way others respond to him
Choose words that are appropriate for a particular situation
Use verbal and nonverbal techniques
Deal with conflict and build group commitment
Work with difficult people
Solve problems and implement solutions
Plan to make productive and ethical use of organizational politics
Choose the best solution from available alternatives
Decide when to engage in a negotiation and when to ignore the negotiation option
Plan the content of any negotiation
Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage
Understand the role culture plays in negotiation

Procurement, administration, public relation and all employees who are dealing with government.

Key characteristics of governmental and not- for – profits organizations
Public relations (pr): an introduction
Pr skills
Negotiation
Creativity and problem-solving

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

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