By the end of the course, participants will be able to:

• Plan and schedule events effectively using a structured framework.
• Match event types to organizational objectives for maximum impact.
• Select appropriate venues and coordinate event logistics confidently.
• Handle media relations and VIP coordination with professionalism.
• Identify and mitigate potential risks in event planning.

• Event Management Professionals
• Senior Operational Managers
• Public Relations Officers
• Marketing and Communications Executives

Module 1: Understanding Events in PR

• Events in the public relations context
• Objectives and outcomes of corporate events
• Aligning event strategy with brand messaging

Module 2: The Six Point PR Plan

• Overview of the six-point PR framework
• Application to event management scenarios
• Integrating messaging and logistics

Module 3: Event Selection and Planning

• Choosing the right event format
• Matching events to target audiences
• Strategic scheduling and timing

Module 4: Budgeting and Resource Allocation

• Budgeting for success: staff, time, materials
• Cost-control measures
• Vendor management

Module 5: Venue and Logistics Management

• Venue selection criteria
• Accessibility and capacity planning
• Equipment and materials management

Module 6: Stage and Program Management

• Event scripting and stage direction
• Managing run-of-show timelines
• Technical setup and rehearsals

Module 7: Risk Management and Contingencies

• Conducting event risk assessments
• Developing contingency plans
• Ensuring attendee safety

Module 8: Media and VIP Coordination

• Managing media presence and press releases
• Protocols for hosting VIPs
• Security and logistics for high-profile guests

Module 9: Event Marketing and Promotion

• Generating pre-event buzz
• Leveraging social and traditional media
• Audience engagement strategies

Module 10: Evaluation and Reporting

• Measuring event success
• Feedback collection and analysis
• Post-event reporting and lessons learned

The course combines various teaching methods, including instructor-led presentations, group discussions, case study analyses, and assessments through quizzes and a final exam to engage participants and ensure they understand and retain the material.