Events & Conferences Management: Principles & Best Practices

MR130

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It is showtime; lights, curtains and action on the big corporate event that you have been planning for months. This moment could be a triumph or a disaster. A major event has a million moving parts and all must come together perfectly at the same time. Add a squirt of creativity and you will have an occasion that builds both your reputation and your organisation’s brand. It will be remembered fondly for all of the best reasons. Get it wrong and it will be remembered in a totally different way.

Understand the principles and key elements of successful conferences and events
Know how to source ideas and to research and deliver a winning proposal
Demonstrate the skills of a good event planner including sourcing venues, speakers and suppliers and managing VIPs and the media
Understand how to publicise and market your event
Manage an event team and hold event meetings successfully

Meeting planners
Event managers and marketers
PR professionals
Hospitality professionals
Hoteliers

An Introduction To The Perfect Event Proposal
Key Qualities And Skills Of An Event Manager
Creating A First-Class Event Brief, Identifying Event Goals
Starting The Perfect Planning Process
Project Management
Setting SMART Objectives
Creating The Multi-Disciplinary Team To Deliver Your Event
Timing To Perfection
Turning Your Time Line Into A Project Gantt Chart
Event Running Order Time Management, Scheduling And Crew Rosters
Sourcing Venues, Speakers And Entertainment
Conducting A Full Risk Assessment And Documenting It
Building Your Brand And Reputation
The “Stage Management” Of The Event
Ensuring The Event Is On Message And On Brand
Greeting Guests – Hosting, Welcome Desk – Set Up And Management
Working With Vips And Senior Leaders
Putting It All Together For Success
Marketing The Event And Guest Invitations
Generating News Through An Event – Inviting The Media And Bloggers
Invitations, Press Releases, Press Office, The Press Pack And Gifts
Managing Filming And Photography On Site
Measuring Event Success

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

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