Management / Marketing Sales

Durations : 5 Days

Sales Forecasting Between Theory & Practice

MS107

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All our services are oriented to be offered to Companies, Government Sectors and Authorities within a pre-agreed career development plans and human resources development strategies.
Our programs are designed to serve specific sectors and not proportion with public.

Few activities are as important to the success of a company as sales forecasting and planning. The difference between adequate and excellent sales forecasting and planning can make a significant difference in a company’s competitiveness and market position

Upon completion of this course, participants will be able to:

  • Master the different forecasting techniques
  • Understand the different levels of planning and forecasting
  • Devise and Implement the Action Plans for better effectiveness.
  • Analyze their business, recognize sales opportunities and develop sales targets and action plans
  • Develop reliable sales forecast using analytical and statistical tools and methods
  • Manage, measure, monitor and control the performance of sales & distribution operations

Sales Supervisors, District Managers and Area Sales Managers.

  • Marketing Plans and Sales Forecasts
  • 8 steps in Planning and Forecasting.
  • Sales forecast fundamentals
  • Uses of Sales Forecasts
  • Sales forecast - Concept and definition
  • The importance of sales forecast
  • Checking Environment Scanning - External environment
  • Analysis of the External environment
  • Demand forecasting
  • Market factor/index - Market potential – Sales Potential
  • Sales Forecast techniques​
  • Sales Forecasting Methods
  • Product life cycle and seasonality
  • Basic Steps in the Breakdown of Sales Forecasting
  • Using Technology in Sales Forecasting
  • Guide to Sales Forecast Effectiveness
  • Sales Budgets
  • Sales operation planning & execution
  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Games & Role plays

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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