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Public Relation Skills in Governmental Organizations

MR117

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  • Demonstrate the key Characteristics of Governmental and not- for – Profits organizations
  • Understand why public relations is big business
  • Understand PR fundamentals
  • Understand how to preparing the PR plan
  • Determine PR Delivery Options
  • Media Relations Recognize the communication importance
  • Understand the communication process model
  • Identify barriers to effective communication
  • Recognize and assess his own communication style
  • Understand of how his behavior impacts others and the way others respond to him
  • Choose words that are appropriate for a particular situation
  • Use verbal and nonverbal techniques
  • Deal with conflict and build group commitment
  • Work with difficult people
  • Solve problems and implement solutions
  • Plan to make productive and ethical use of organizational politics
  • Choose the best solution from available alternatives
  • Decide when to engage in a negotiation and when to ignore the negotiation option
  • Plan the content of any negotiation
  • Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage
  • Understand the role culture plays in negotiation

Procurement, administration, public relation and all employees who are dealing with government.

  • Key characteristics of governmental and not- for – profits organizations
  • Public relations (PR): an introduction
  • PR skills
  • Dealing with difficult people
  • Negotiation
  • Creativity and problem solving
  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation

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